• Leigh Parker

Why Content Continues To Be The Digital Marketing King

Updated: Aug 29, 2020

In January 1996, Bill Gates wrote an essay titled “Content Is King,” which subsequently got published on the Microsoft Website. As a result of the author’s reputable status, the phrase “Content Is King” soon became one of the broadest spread internet memes, referenced globally by just about every marketer regardless of their business-vertical specifics.

Gates wrote: "Content is where I expect much of the real money will be made on the internet. When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.

One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier. It allows material to be duplicated at a low cost, no matter the size of the audience.

The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

Over time, the breadth of information on the Internet will be enormous, which will make it compelling.”

There is little doubt that while publishing more pages doesn’t necessarily result in higher website traffic, it does allow you to rank for more keywords. Optimized content helps improve your SEO efforts and improves your business's online visibility, so utilizing the power of strong content helps support just about every other digital marketing strategy in the toolbox!

However, it’s worth noting that great content doesn’t stop when you manage to convert your lead into a customer. It enables you to set yourself apart from your competitors, build and strengthen relationships with your customers, and increase brand loyalty.

Ultimately, the more targeted content you have on your website and publish to social media channels, the more reasons you are giving visitors to learn more. Engaged, hooked, and retained ready for you to continue showcasing your expertise and demonstrating you are an expert, you can provide them with valuable knowledge and answer questions to help them resolve their pain points. 

What about the cost?

Content marketing is affordable! Costing about 62% less and according to Demand Metric, generating three times as many leads, that more traditional marketing tactics, digital content marketing is a necessary tactic to implement, especially for those businesses looking to maximize their budget, grow their brand, boost sales, protect the bottom line and scale. 

Get New Leads!

Lead generation is essential for all businesses, and publishing great content that helps consumers better understand their problems, solutions, and other complexities enables a cost-effective way to do so.


If you would like to learn more about the services and support the team at Turnclicks Marketing can provide you, don’t hesitate to get in touch using the 'Contact Us' link here. One of our friendly advisors is looking forward to chatting with you.

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