• Leigh Parker

Should You Care About Voice Search Technology And Why?

It might surprise you to learn that, according to ComScore (an American media measurement and analytics company that provides marketing data and analytics to enterprises, media, and advertising agencies), 50 percent of all searches will be voice searches by 2020. This data gets reflected in research recently conducted by Gartner that states that within this same timescale, about 30 percent of the searches will get done without a screen.

With voice searches set to change the SEO landscape for B2B marketing radically, businesses must embrace digital solutions and optimize websites for voice search technology.

However, what is the benefit of doing so?

  • Simplified search processes 

  • Increased click-through rates

  • Directs more users to your business

  • Enhances customer engagement and retention levels

  • Connects better with users

  • Satisfies next-gen users who thrive on the latest in tech

  • High scope of conversion and sale rates

As technology continues to advance at an exponential rate, the disruption it causes provides businesses with a plethora of unique opportunities to reach out to existing and potential customers through innovative new ideas. 

The transition to digital is evolving and becoming an experience that no one should ignore. Companies need to reconsider their content strategy to meet with their customers growing expectations, improve relationship management, achieve a competitive advantage, and gain the ultimate prize… the opportunity to remain relevant.

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