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Digital Marketing Excellence Is All About Strategy

Digital marketing excellence is essential when executing a powerful marketing strategy. It is necessary when harnessing the benefits that can get afforded through successful digital marketing campaigns. However, a report by smartinsights.com, https://www.smartinsights.com/guides/managing-digital-marketing-2019/ shows that a mere 50 percent of marketers have digital programs but are operating without implementing any strategy at all.


So, what is digital marketing? 


In straightforward terms, digital marketing is all about remaining relevant by continuing to provide #value to your customers while building longterm and #sustainable #relationships.


To leverage the details provided by https://www.wikipedia.org, here is the delineation of some common terms:


#Digital #Marketing is the targeted, #measurable, and #interactive marketing of products or services using digital #technologies to reach and #convert #leads into #customers and retain them.


Content Marketing is a strategic form of marketing focused on #creating, #publishing, and #distributing #content for a targeted audience online and often gets used by businesses to drive a #profitable customer call to action by:

Attracting attention and #generating leads

Expanding the #customerbase

#Generating or increasing #sales

Increasing brand awareness or credibility

#Engaging an #online #community of #users


#Inbound Marketing is a technique used to draw customers to #products and #services utilizing the power of marketing #channels such as:

#video

#ebooks 

#blogs 

#podcasts 

#whitepapers 

#newsletters 

#SEO 

physical #products 

#socialmedia

and these, along with other forms of content, serve to attract customers through the different stages of the purchase #funnel.


Utilizing the power of inbound marketing increases levels of customer experience and builds trust by providing customers with the information they require through the #digital #network.

There is little doubting the fact that in today’s always on and increasingly demanding #consumer #centric environment, businesses must leverage the opportunities of exceptional and compelling content for their audience. This content must get delivered efficiently to ensure the best #ROI gets achieved, and this requires high #visibility for sharing and creating ongoing #engagement.


#Initiation, #Iteration, and #Integration form the foundation for all digital marketing campaigns:

#Initiate: Within the digital marketing experience, the customer is the start and also the end of all activities.


#Iterate: Embrace your user's actions to tweak your campaign and align it to what it is they’re showing you they want.


#Integrate: Use the #information gleaned from one channel to improve effectiveness through all your other channels and covert traditional marketing strategies into fresh, #innovative opportunities by learning from your customers to enhance the #efficiency of your campaigns across all #channels.


Utilize the power of #data - however, ensure you gather the #data in a way that enables decision making with certainty.


To conclude, #competition is fierce, and to win #businesses must #plan, #manage, and #optimize digital channels against specific #targets, and this involves four clearly defined #tactics in your digital marketing #framework:


#REACH#Searchengines, #socialnetworks, #publishers, #blogs 

#ACT: This relates to your #interactivetools, #website, and blogs 

#CONVERT: The four P’s - #Process, #Product, #Price, #Promotion  

#ENGAGE: Customer advocacy - #engaging existing customers to #promote your #company and product.


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