Digital Marketing Excellence Is All About Strategy
Digital marketing excellence is essential when executing a powerful marketing strategy. It is necessary when harnessing the benefits that can get afforded through successful digital marketing campaigns. However, a report by smartinsights.com, https://www.smartinsights.com/guides/managing-digital-marketing-2019/ shows that a mere 50 percent of marketers have digital programs but are operating without implementing any strategy at all.
So, what is digital marketing?
To leverage the details provided by https://www.wikipedia.org, here is the delineation of some common terms:
Content Marketing is a strategic form of marketing focused on #creating, #publishing, and #distributing #content for a targeted audience online and often gets used by businesses to drive a #profitable customer call to action by:
Attracting attention and #generating leads
Expanding the #customerbase
Increasing brand awareness or credibility
and these, along with other forms of content, serve to attract customers through the different stages of the purchase #funnel.
There is little doubting the fact that in today’s always on and increasingly demanding #consumer #centric environment, businesses must leverage the opportunities of exceptional and compelling content for their audience. This content must get delivered efficiently to ensure the best #ROI gets achieved, and this requires high #visibility for sharing and creating ongoing #engagement.
#Initiate: Within the digital marketing experience, the customer is the start and also the end of all activities.
#Iterate: Embrace your user's actions to tweak your campaign and align it to what it is they’re showing you they want.
#Integrate: Use the #information gleaned from one channel to improve effectiveness through all your other channels and covert traditional marketing strategies into fresh, #innovative opportunities by learning from your customers to enhance the #efficiency of your campaigns across all #channels.
To conclude, #competition is fierce, and to win #businesses must #plan, #manage, and #optimize digital channels against specific #targets, and this involves four clearly defined #tactics in your digital marketing #framework: